Production values of YouTube Channels

I’ve started on my new adventure in coaching. A couple people I am working with are wanting to find ways of creating interesting video-based content, so I wrote them an email about some shows I watch kind of regularly on YouTube, NOT for the content, but for the production themselves, as my clients are small-shop operators, and these productions below look to be small and medium-small shops that have had a pretty large degree of Youtube success. After writing the email, I realized I should also pop the info here into my blog, so here it is.


Various titles by Not another cooking show.

This guy used to own a food truck in NYC, but looks like he started his YouTube channel a couple years back. He basic technique is:

1. Talk directly to the camera in close-up.

2. Tell an opening story.

3. Show the food being made in very quick steps.

4. Show the final product.

5. Then slow going through the recipe and technique through a series of jump cuts. His talking is a series of jump cuts, as are his cutting techniques, etc. He has no qualms about the jump cuts. Why should he? It works.

6. Take a photo of the final project in a very careful presentation of the food with the video title superimposed over the shot of the final product.

7. End with him eating the food and final comments.

8. Jamming his knife on the cutting board to show that he’s done.

There’s good use of music in the background, and lots of close-ups of the preparation, frying, baking, etc. It’s edited so that it moves along quickly, but coherently.

Most of his videos are between 6 to 15 minutes long, and he produces maybe three to four videos a month.

Film theory: various titles by The Film Theorists

I absolutely love two things about these productions.

1. The animation of the narrator is just so unique. He uses a lot of still shots, but animates over them, and moves them around  in great synch with what he says.

2. He’s a natural narrator, too. This guy uses his voice in a deeply interesting and engaging way. He also ends every show with his tag line ‘BUT THAT’S JUST A THEORY, A FILM THEORY’ and his exaggerated way of saying this is, for me at least, very memorable.

This is obviously a YouTube channel with a highly skilled animation editor, but they still manage to put out a lot of content very quickly.

Most of his videos are a maximum of 20 minutes, and he produces something maybe very other day! He’s got a crew working for him!


Various titles Pitch Meeting by Film Rant

Every “pitch meeting’ video is pretty much exactly the same in structure. It’s the same guy dressed in two different outfits, one of him wears glasses (the writer making the pitch), and the other, the producer with the money, doesn’t.

He shoots on green screen and the backgrounds he uses are only different depending on the year the film that is being pitched was made. This means the device behind the screen writer is either an old typewriter, a newer typewriter, an old computer, or a newer computer. What makes me laugh is the quick edits in the conversation between the two characters. Also, the writer has a tag line “Super easy, barely an inconvenience”. The back and forth style with quick edits as they look at the stories behind the movies are pretty interesting observations, but this is definitely for adult viewers.

Almost every pitch meeting is between 6 to 9 minutes long. He seems to be his own production crew, but he has produced a lot of content in addition to the Pitch meeting series.


Geography Now: Country in focus by Geography Now.
This guy set out in the beginning to make a video about every country on Earth. If you dig through his archive and watch earlier productions then watch the Pakistan production, which is only about a year old, you’ll see a marked increase in production quality, and he expanded his ‘staff’ in later productions to help out. There’s a ton of interesting information, and he really innovated in telling some of the stories of the country, and highlighting a lot of different things that are unique about every country. He clearly loves what he’s doing in this series, and recently stopped because of covid, with a promise to return to finish what he started.

Most of his videos are a bit longer, so look for 18 to 30 minutes episodes. With his expanding staff, he’s up to about the letter “T” on the list of 190 or so countries around the globe.

Various geography themed content by ibx2cat
There’s one feature about this guy’s videos that I haven’t researched and that is how he’s able to have himself in the corner live as he works his way through various websites, including a LOT of use of Google Earth to zoom in and out of various countries as he talks about details of that country. He records everything in one cut, so, there’s no editing at all, and kind of rambles at times, but I like his fast talking style, in fact, it’s very fast at some points, and he’s clearly in love with talking about his topics. 

His videos are anywhere from 5 minutes to 45 minutes, but I can still sit through a 45 minute ramble because obviously I’m a big geography buff. He seems to put out videos two to three times a week, and obviously he’s a one-man show.

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